The Tennis and Paddle Club of Mont Coffin in Nouméa, New Caledonia (TCMC), was founded in 1886. More recently, TCMC has expanded its offerings, adding four paddle tennis courts and a 5-a-side soccer field to its existing six tennis courts, along with a commitment to establishing a digital presence. With the assistance of The Golden Noise, TCMC has implemented the creation of a new, dynamic, and versatile sports visual identity. This includes the comprehensive development of a graphic charter and positioning on social networks.